Lambs Is Protecting Men With Space Grade Technology
Lambs EMF Blocking Underwear
A simple principle today is that the ideal of technology is at the heart of our political, economic and fashion system. It is foundational to our sense of justice, our way of life and our day-today apparel. In a word, harmful electromagnetic field radiation (EMF) caused by cell phones and other wireless devices can have an effect on our bodies. But, should we be questioning if radiation exposure is a health concern. At present, there is a movement born of a shift in consciousness, one that will challenge the assumptions upon which textile manufacturing was founded.
A sharp distinction is often drawn between questions of fashion sustainability and those of protective and performance freedom. Traditionally, these concepts have been separated into separate categories, but as we forge ahead into the future, the separation obscures more than it reveals. It appears clever in dissecting today's progressive reality into manageable parts that fit into the apparel arena. The danger is inherent with respect to tech-gadgets that we hold near to our bodies. On one hand, parts of society remain passive and deeply cynical about the possibility of challenging the thought process to include protective fashion; on the other, social movements are rapidly growing around the world in response to the interlocking fashion technical crisis facing us. Welcome to the dawn of fashions future. We are about to witness how technology will soon play a big part in what we wear.
More and more people are questioning the technical systems that are seemingly dominating their lives while diminishing their health liberties. Now then, it seems as though the time is ripe for revolution to reclaim our knowledge along with the urgent task of putting people and planet before profit and power.
Lambs EMF Blocking Underwear
One company challenges the ingrained assumptions about our apparel world by calling out for a transformation in our thinking and development of product categories. Due to concerns over growing exposure of consumers to wireless radiation, Lambs launches radiation-proof underwear and garments. The high-tech underwear company known for its industry-leading EMF blocking products has relocated to the U.S. amid plans to expand.
Lambs, an innovative radiation-proof underwear company whose garments block 99% of harmful electromagnetic field radiation (EMF) caused by cell phones and other wireless devices, officially announced their launch in the United States. The company, originally founded in Paris, has moved operations to Los Angeles after receiving funding from leading incubator and consumer product powerhouse Science Inc
The garments’ efficacy are scientifically tested by MET Laboratory, a military grade laboratory. In addition to blocking wireless radiation, Lambs’ underwear offer superior comfort and are naturally antimicrobial and anti-odor."The first studies linking cellphone radiation and cancer date back from 1995," said Calenge, Lambs CEO. "Since then, the WHO has called for more studies, and as we saw the alarming results year after year, we decided to take action. We designed the WaveStopper® technology in order to keep using all of our beloved technology without risking our health."
Lambs EMF Blocking Underwear
Lambs is operated by CEO Arthur de Calenge, CMO Thomas Calichiama, and CTO Pierre-Louis Boyer, who after understanding both the dangers and prevalence of EMF radiation in our hyper-connected world decided to create practical solutions that limit exposure. Science Inc was attracted to invest in Lambs because of the company's strong leadership, intellectual property, and the need for practical solutions to a growing EMF problem.
"Given that wifi and other radiation emitting devices are increasingly showing health concerns, and usage of these technologies will only grow, we need better options to optimize and protect our health," said Michael Jones, co-founder and CEO of Science Inc. "We're impressed with Lambs' expertise and forward-thinking approach to product development with the patented WaveStopper® fabric technology and we're thrilled to partner with them as they address complicated, sensitive issues with market-advanced solutions."
In addition to their men's underwear, The brand will expand its product line with the upcoming launch of EMF blocking headwear. I am intrigued to see what developments on are on the horizon.
Lambs EMF Blocking Underwear
Science Inc. is a Los Angeles-based incubator and venture fund focused on technology and internet companies that tap into societal shifts and disrupt entrenched markets. They do this by partnering with early-stage entrepreneurs and working daily with them in guiding them from inception to consumer scale, investing deeply into the best companies that come out of the incubator. Founded in 2011, Science's portfolio has seen $1.3 billion in exits including Dollar Shave Club (acquired by Unilever). It built two of the first & largest influencer networks on YouTube and Pinterest: FameBit (acquired by Google) and HelloSociety (acquired by New York Times).
Lambs EMF Blocking Underwear
"The first studies linking cellphone radiation and cancer date back from 1995," said Calenge, Lambs CEO. "Since then, the WHO has called for more studies, and as we saw the alarming results year after year, we decided to take action. We designed the WaveStopper® technology in order to keep using all of our beloved technology without risking our health."
In addition to their men's underwear, Lambs will expand its product line with the upcoming launch of EMF blocking headwear.
I recently had the privilege of speaking with CEO Arthur Menard De Calenge about the life -changing brand DNA, the brand's competitive advantage and their mission to raise awareness around EMF radiation and to protect customers from environmental dangers!
Lambs CEO; Arthur Mendard de Calenge
Joseph DeAcetis: Talk to Forbes about the DNA of your brand?
Arthur Menard De Calenge: In 2019, cities like Brussels and Mill Valley, CA, forbade the roll-out of 5G due to increased health concerns surrounding the impact of cellphone towers. Numerous recent scientific publications have linked wireless radiation with increased cancer risk, lower fertility, genetic damages, learning and memory deficits, neurological disorders, and negative impacts on general well being in humans.
The World Health Organization categorized cellphone radiation as potentially carcinogenic and over 200 scientists in the wireless radiation research field created an appeal to the UN to change current exposure guidelines.
We spend roughly 30 years of our lives with a cellphone in our pocket, so we set out to create a solution to protect ourselves: WaveStopper, a technology directly integrated within our garments that blocks over 99.7% of cellphone and Wi-Fi radiation. We started with super comfortable radiation-proof underwear and are now expanding our product line.
Lambs is born from our passion for optimizing health and well being. We love finding or creating "set it and forget it" types of solutions that allow beneficial change with little or no additional effort. We realized that we could make a drastic change in the world by integrating technology into garments and create the clothing standards of tomorrow: garments that go the extra mile by keeping us healthier and leverage today's most advanced features for optimal comfort.
We developed our patented WaveStopper Technology and our first products in France, where we had access to some of the world's best designers and were able to create high-performance products. With our product developed we moved the company to Los Angeles and integrated ourselves into the booming e-commerce and direct-to-consumer ecosystem and immersed ourselves in a community with an established commitment to health and wellness.
JD: In your words, what is your competitive advantage?
AMDC: We have committed ourselves to finding the perfect balance of comfort and science. In Lambs, we have created a superior product that balances certified, independently tested protection with incredible comfort.
Our WaveStopper Technology is completely integrated at 360° into all of our products and blocks 99.7 to 99.9% of cellphone radiation. Today, it is the only radiation-proof technology in everyday garments tested and certified by independent laboratories in "real" settings (meaning on human body equivalents). Lambs is the only reliable technology to block this much radiation without sacrificing comfort and fit.
JD: How do you intend to market to Millennial's and Gen Z?
AMDC: In a world where big box brands spend hundreds of millions of dollars in marketing, we try to stand out with bolder marketing coups. To build awareness around men's reproductive health and grab people's attention we covered the Paris subway with billboards that featured a word cloud of testicle synonyms. At CES, and other major tech conferences, we created awareness for our products holding our booth and walking the show floor in our underwear as a team. We are a bit better behaved today, but we prefer to stand out by doing things differently.
JD: What are men seeking today in undergarments
AMDC: Consumers are looking for a brand that effortlessly combines features with comfort. We've taken this to the next level by developing our Wavestopper Technology and integrating it into each of our garments. We’ve also designed our Lambs underwear for maximum comfort; our garments are anti-microbial, anti-bacterial, odor-proof, and heat diffusing. While our main value proposition is creating protection with our radiation-proof WaveStopper Technology, we also pay close attention to product design to optimize comfort for daily wear.
JD: Talk to Forbes in detail about the current collection and why it is important for consumers to be aware of EMS?
AMDC: Before we started working on Lambs, we had heard about the health risks associated with wireless radiation and our connected lifestyle. We didn't know much about the health implications of our daily use of technology and wanted to find out more. What we discovered blew our mind.
On March 28th, 2018, the scientific peer review of a landmark United States government institution (the National Toxicology Program of the US Department of Health and Human Services) published the results of a 10-yearstudyon rats that concluded that there is "clear evidence" that radiation from mobile phones causes cancer.
This study, in particular, was one of numerous recent scientific publications that have shown that wireless radiation affects living organisms at levels well below most legal maximum device radiation emission guidelines. Effects include increased cancer risk, cellular stress, genetic damages, structural and functional changes of the reproductive system, learning and memory deficits, neurological disorders, and negative impacts on general well-being in humans.
This led over scientists from top institutions around the world to raise the alarmon the potential dangers of cellphone radiation. These scientists have published over 2,000 research papers on the impact of electromagnetic fields (EMF) on biology and health.
We believe it is extremely important that consumers be aware of these risks. The information is hard to find and you need to read the fine print of your cellphone policy to learn that you shouldn't keep your device in contact with your body. An investigative story reported by The Guardianexposed how the wireless industry funded the first study on the impact of cellphone radiation in 1995,the results of which linked cellphone usage and cancer. The industry then orchestrated a great PR campaign for 20 years to minimize the public perception of the risk.
Some institutions like the Environmental Health Trust, headed by Dr. Davis, former Senior Advisor to the Assistant Secretary for Health and Founding Director for the Center for Environmental Oncology at the University of Pittsburgh Cancer Institute, do a tremendous job of putting together resources for educating people, but this is not enough. Today, consumers should have easier access to the information they need to make an informed judgment about how much of this unknown risk they wish to assume in their use of wireless phones.
At Lambs, we love technology and believe that consumers shouldn't have to choose between technology and their health.
We fundamentally believe that consumers can enjoy their devices and maintain their health. That is why we started Lambs and designed our products. Our first collection is engineered to protect the organs most exposed to wireless radiation. We offer boxer briefs and trunks to protect our reproductive organs as well as a beanie to shield our brain.
We will continue to expand our market leadership by designing comfortable and protective garments and expect to launch even more styles in the coming months.
JD: If you could choose one celebrity to wear your brand, who would it be and why?
AMDC: Aston Kutcher. As an active technology investor we believe Ashton would be an incredible spokesperson for Lambs. He understands the benefits of emerging technology and daily connectivity but also understands the importance of health and wellness. At the end of the day, we are an innovative tech company who is resolutely pro-technology. We want consumers to be able to enjoy the benefits of technology without risking their health. Plus, let's face it; he is a decent looking guy and former model.
JD: Talk to Forbes about how technology aided you in the development of your brand?
AMDC: While our products do not have sensors or screens, we are truly a technology company. We have developed state of the art protective technology that has been tested and certified by MET Labs, a leading military-grade independent testing laboratory. We also rely heavily on e-commerce technologies for our customers to have an outstanding and efficient purchase experience. Our marketing is powered by data, which allows us to better understand our customers and their needs.
JD: What are your day-to-day responsibilities?
AMDC: Our team works collaboratively across all aspects of the business to ensure our products continue to lead the industry. To accomplish this, Thomas, our CMO, oversees all aspects of our marketing team as well as managing daily operations from production to fulfillment. As the CEO, I primarily oversee company strategy, financials, and the recruitment and growth of our fantastic team. Pierre-Louis prefers being behind his workbench tinkering and innovating.
JD: Where is the product made and why?
AMDC: In order to deliver our promise of combining superior comfort and protection we manufacture our underwear styles in Portugal. The region is rich with some of the world's best textiles and boasts industry-leading factories that have become our partners in the production of our WaveStopper fabric technology. Our newest products, Lambs Beanies, are made domestically in the USA so that we can be hands-on with new product development.
JD: Talk to my viewers about why they should try this brand?
AMDC: According to research conducted by Dr. Johannson of Karolinska Institute, the amount of wireless radiation penetrating our body has increased by a quintillion compared to levels measured just 10 years ago. A quintillion, that's a 1 with 18 zeros.
This unfathomable increase in exposure is not only from smartphones, but all your smart devices – including your car –, which are permanently emitting radiation in order to connect to the Internet. Today, the average American home has 8.5 internet-connected devices.
With 5G rolling out, the US Senate recognized we have yet to fully understand the potential health impact of this new network infrastructure. 5G needs three times the number of antennas than the current LTE network and requires3x more power.
To quote Mike Jones, former CEO of MySpace and prominent tech investor: "Given that Wi-Fi and other radiation emitting devices are increasingly showing health concerns, and usage of these technologies will only grow, we need better options to optimize and protect our health."
If you are like any of us at Lambs, you enjoy both the benefits and joy of using technology and have no intention of going "offline. "This is why we have created Lambs and our WaveStopper Technology: to provide consumers with a practical, comfortable, and affordable solution to blocking EMF radiation
We use the same anti-radiation technology that NASA uses in its space suits and have adapted it be comfortable for garments and to bring it to your drawers
Lambs brings you the first solution to live freely in a wireless world without assuming the health risks associated with exposure.
JD: Three reasons to purchase your underwear now?
AMDC: We are the only solution today that is proven in laboratory tests to block over 99.7% of cellphone radiation. Our results are available on our website for consumers to download. Comfort and protection. This level of protection doesn't mean that you should sacrifice on comfort. We are so sure you will fully enjoy the fit of our underwear that we have a "love it or the first pair is on us" policy. Meaning in the unlikely event you don't like your Lambs, we will refund you completely (and no need to ship back the pair you tried on). We also offer free returns and exchanges.
JD: What are your future projections and growth strategy for the next few years?
AMDC: We expect the awareness of the general population on the effects of EMF to keep growing and for customers to increase their level of access to critical scientific research so that they may make the most informed decisions about their health.
Initiatives from the EMF Scientific Appeal, The World Health Organization and the Environmental Health Trust, among others, are gaining visibility, and more and more studies are coming out. As usage of wireless technology will only grow, we hope to be able to provide our solution to any consumer who is ready to invest in their health by wearing Lambs.
At Lambs, we will continue to expand our collection by providing more styles to our customers. Additionally, we are working to consistently improve our products. We believe that our WaveStopper technology will maintain its position as the most efficient and scientifically proven fabric technology on the market.
Lambs EMF Blocking UnderwearJoseph DeAcetis: Talk to Forbes about the DNA of your brand? JD: In your words, what is your competitive advantage? JD: How do you intend to market to Millennial's and Gen Z? JD: What are men seeking today in undergarments JD: Talk to Forbes in detail about the current collection and why it is important for consumers to be aware of EMS? JD: If you could choose one celebrity to wear your brand, who would it be and why? JD: Talk to Forbes about how technology aided you in the development of your brand? JD: What are your day-to-day responsibilities? JD: Where is the product made and why? JD: Talk to my viewers about why they should try this brand? JD: Three reasons to purchase your underwear now? JD: What are your future projections and growth strategy for the next few years?