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New Partners for Bluey in North America & LatAm

Apr 26, 2023

Jamie Stalcup 1 day agoTop Stories

BBC Studios Kids & Family has added 30 new licensing partners for Bluey in North America and Latin America.

Across North America, 15 partners have signed on to introduce Bluey-themed products, including Basic Fun for Mash’ems figurines, Galerie for seasonal confections and KIDdesigns for headphones, speakers and Walkie Talkies, among others.

In Latin America, 15 partners are set to roll out products across the region throughout this year. This includes Carnival Design for party goods in Central America, the Caribbean and Ecuador; Carvajal Educación for back-to-school items in Colombia and Ecuador; Editoria On-Line for arts and crafts in Brazil; and Spinmaster for games, puzzles and beach toys in Mexico.

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"Bluey fans are asking for more show-themed product and we’re excited to deliver spectacular collections from these category-leading companies," said Suzy Raia, senior VP of consumer products and business development for North America and Latin America at BBC Studios. "We are working with visionary licensees who are assembling thoughtful assortments that will provide families with more unique ways to engage with Bluey."

Other North American partners are: Centura (bath products for Canada); General Mills (YOPLAIT Kids Yogurt Pack and Betty Crocker Ready-to-Eat fruit flavored shapes for the U.S. and Puerto Rico); Happy Threads (children's apparel for the U.S.), Hallmark (cards and co-branded Licensee's itty bittys line for the U.S.); Hybrid Apparel (children's apparel for the U.S.); Jakks Pacific (foot-to-floor ride-ons, trikes, trampolines and ball pits for the U.S. and Canada); Jazwares (Bluey HugMees by Squishmallows for the U.S. and Latin America); Kidz Toyz (toy musical instruments for the U.S. and Canada); Little Sleepies (co-branded apparel, sleepwear, accessories and home products for the U.S.); Surprise Drinks (naturally flavored water for the U.S.); The Northwest Group (throw blankets, pillows and slumber bags for the U.S.); and Trove Brands (co-branded Whiskware x Bluey snacking containers for the U.S.).

Additional Latin American partners are: Bestway (arts and crafts, outdoor toys, oral care, car accessories for Mexico); Cotillion Otero (party goods in Argentina, Paraguay and Uruguay); Editorial Vertice (arts and crafts for Argentina, Paraguay, Uruguay and Chile); Elka (games and novelties for Brazil); Emporio Interior (kids packaged underwear for Mexico); Festcolor (party goods for Brazil); Flying Wheel (camping set, stroller trike, scooters, skates, helmet set and pop-up tent for Mexico); St Jack's (apparel for Central America and the Caribbean); Tapimovil (toys for Argentina); Wabro (BTS backpacks and tableware for Argentina, Uruguay, Paraguay and Bolivia); and Xeryus (BTS backpacks for Brazil).

"Bluey is a fan favorite everywhere she goes," said Murilo Hinojosa, director of licensing for Latin America at BBC Studios. "This is a very exciting time in Bluey's history, and we’re pleased to be working with such a large and growing number of best-in-class companies to deliver imaginative series-inspired products to children throughout Latin America."

Jamie Stalcup